The latest business-focused story about blogging appears in the October issue of CFO Magazine.
Although the magazine article covers a lot of the same ground that has already appeared in publications like Business Week and through newswires like Reuters, its readership comprises an excellent business audience for getting the message to about the benefits of business blogging: CFO Magazine is targeted at 'senior executives with responsibility for critical decisions across the enterprise' with a global monthly circulation of 450,000 and claimed readership of 1 million each month.
You're right this is an important article that helps "tip" the credibility of marketing blogs.
"The real promise of blogs, however, lies in their tremendous marketing power." CFO.com
Thanks for posting!
Posted by: Toby | 21 October 2004 at 03:22