If professional associations that represent communicators still don't get it, it's hardly surprising that there continue to be so many heads in the sand regarding blogging and other 'new' technologies that are of direct relevance to organizational communication.
The Public Relations Society of America (PRSA) - the world’s largest professional organization for PR practitioners, according to their website - has its annual conference in New York later this month. Business Blog Consulting reports that in the 56-page conference brochure, there's not one single mention of blogging:
Unless you've been under a rock, you'd know that blogging has certainly become a viable part of the marketing mix and one PR people can no longer afford to ignore. The industry's trade organization has an obligation to keep up with developments in the field, not just to cover tired PR tactics.
I heartily agree. See my advocacy post last week on why I believe PR practitioners and others in the communication profession need to wake up very quickly, before it's too late.